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STARTUPS

GoodField provides strategic and capital support for startups, entrepreneurs, and start-up leaders pursuing a better life throughout the U.S.

REAL ESTATE

High-yield and distressed commercial real estate opportunities offer GoodField quick closings and non-finance contingencies throughout the U.S.

MINISTRIES

Through its Ministry Investments group, GoodField invests in new high-impact entrepreneurial ministries throughout the world that want to increase their societal impact.

  • FINDING "GOOD FIELDS"

    GoodField is about finding good fields. That means entrepreneurs with good concepts. Whether it’s a startup, real estate, or ministry investment, we sow seeds of capital and strategic support. Once the seeds are planted, they must be cultivated, watered, weeded, and nurtured (strategic support). Great care produces a great yield (return on investment). This process succeeds through partnerships of entrepreneurial leadership and GoodField working together for high impact.

OPPORTUNITY

Whether it’s a startup, a real estate investment or a ministry concept, GoodField is opportunistic in looking at the potential financial and societal impact.

PEOPLE

GoodField works with people that are competent and trustworthy with an ability to be good stewards of GoodField’s invested resources.

ALIGNMENT

Even if the opportunity and the people are the right strategic partnership, GoodField looks for a fit with our values, plans, goals, timing, and resources.

  • ABOUT THE NAME

    The name GoodField comes from Jesus’ teaching from the parable of the sower recorded in the Gospels. Mark 4:20 says: “Others, like seed sown on good soil (good field), hear the word, accept it, and produce a crop—some thirty, some sixty, and some a hundred times what was sown.”

MISSION

Create exceptional strategic entrepreneurial investments to produce great financial and societal yields by utilizing time, treasure, and talent.

VISION

GoodField endeavors to be the leading niche entrepreneurial startup, ministry, and real estate investment company leaving a strong earthly and eternal legacy.

VALUES

While focusing on the short-term and long-term financial, societal, and eternal results for all stakeholders, GoodField’s core value is to always lead with Christian holistic approach.

  • WHAT MAKES US UNIQUE?

    GOODFIELD is a nimble, out-of-the box, results-driven company, led by Dr. Joe Johnson. The organization’s exclusive purpose is finding and making good, strategic, and profitable investments without the conflicting goals and values inherent with different stakeholders such as partners, investors and funds.

NIMBLE

Unlike larger or smaller bureaucratic investment organizations with multiple decision makers, GoodField is nimble with its processes and decision making.

OUT OF THE BOX

While other organizations have restricting guidelines to satisfy its multiple stakeholders, GoodField has the freedom to invest in new out-of-the box entrepreneurial models.

RESULTS

As other organizations juggle multiple conflicting objectives, GoodField is solely focused on the end results from a financial, societal and eternal perspective.

  • WHO IS BEHIND GOODFIELD?

    Joe Johnson, PhD
    Entrepreneur. Investor. Startup Expert.

    As founder of GoodField, Dr. Joe Johnson is an entrepreneur, investor, and startup expert. Joe has a PhD in entrepreneurial leadership and an MBA. He is the author of the upcoming book on the science of why most entrepreneurs fail and some succeed.

    Learn More

ENTREPRENEUR

Over 25 years, Dr. Johnson has launched many successful and unsuccessful startups from landscaping, media, real estate to education. Read More

INVESTOR

Dr. Johnson has funded many startups and invested in over 10 million sq. ft. of distressed commercial real estate spread out over dozens of states. Read More

STARTUP EXPERT

With a PhD in Entrepreneurial Leadership, Dr. Johnson has produced dozens of studies in the field of entrepreneurship and business leadership.  Read More

20+

Startups Funded

200+

Jobs Created

10,000+

Microloans Funded in 78 Countries

10,000,000+ SQ FT

Real Estate Acquired

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