GoodField, Inc., aka GoodField, is a single family office focused on serving the needs of one entrepreneurial family.There is probably no one family office that looks the same. This family office is primarily focused on assisting Joe Johnson, PhD and his family with more effective and efficient wealth creation, multiplication, management, preservation, and gifting strategies and processes. In addition, this family office helps with other aspectslike education, development, and services for the family and future generations, along with other activities that are commonly part of family offices.
The name GoodField comes from Jesus’ teaching from the parable of the sower recorded in the Gospels. Mark 4:20 says: “Others, like seed sown on good soil (good field), hear the word, accept it, and produce a crop—some thirty, some sixty, and some a hundred times what was sown.”