To quote Mr. Incredible from The Incredibles: “Fly home, Buddy. I work alone.”

Unfortunately, we have learned through the school of hard knocks that other investors can have very different interests, approaches, and values. The problem is that this is hard to see upfront. They say all the right things at first because they want “in”, then the company faces a problem, which is inevitable, and then their true interest, approach and values comes out.

This phenomenon develops a situation known as being “unequally yoked” where one party pulls one direction and the other party pulls another direction, regardless of what’s best for the business. This often not only hurts GoodField’s investment, but also the entrepreneurial company. So, for this reason GoodField does not raise money from outside investors and works alone.

However, although GoodField won’t partner with anyone else in terms of accepting capital, it will strategically work alongside other investors that it considers to be tested, equally yoked, like-minded, and mature to be more effective at deal flow, evaluations, investment decisions, and exits. If you think that’s you, contact us and we will see where it goes.